Publishing and operating games

Games are distributed or operated (in the case of MMOs), as a rule, not by the developers themselves, but by the publishers. At the same time, publishers (or operators) localize games, interact with platform owners, conduct marketing campaigns, deploy infrastructure, and provide technical and informational support for released games.

For medium and small gaming products, this level is practically unavailable. As a rule, such products are brought to the market by the developers themselves, directly interacting with the platforms.